5 Free Marketing Tools for Small Businesses
Canva
Canva is a free design tool ideal for creating logos, profile pictures, timeline covers, and the rest of the content you publish regularly. All in one, in the most aesthetically pleasing way possible. Its easy-to-use interface allows you to tap into your creativity. Building a solid brand image is key, as it enables customers to distinguish you from the rest. In the early stages of your business, when the possibility of hiring a graphic designer is not on the table, Canva will become your best ally.
Grammarly
Well-written ideas make a good impression. Grammarly is a writing assistant that will help you compose sentences in a more professional style and avoid mistakes. You can use it to spell-check your social media posts or important emails. Grammarly’s suggestions will make sure that your text is as clear as possible and that it can keep the attention of your audience.
Buffer
Buffer is a social media management platform you can use to grow your audience organically. With their free plan, you can schedule posts on up to three different social media platforms. Let’s say you have a Facebook page, an Instagram profile, and a Twitter account for your business. Constantly uploading content can be a lot of work for a pair of hands. With the help of Buffer, busy entrepreneurs can work on their content in bunches and be able to post them scattered throughout the week.
Mailchimp
Newsletters are known for being an effective and low-cost marketing strategy for any business. With Mailchimp‘s free version of their service, you can send up to 10,000 emails a month. And since their website has an educational section, it’s a great starting point to learn how email marketing plans work. They help develop relationships with potential customers and build loyalty among existing ones through special offers and additional valuable information.
Typeform
Don’t leave surveys out of any marketing strategy. With them, you can listen to your customers and understand the needs of your potential market. To implement them, you can count on Typeform, a software that specializes in creating engaging forms. Whether you want to track customer satisfaction or target new market niches, surveys give you a grounded perspective to make wiser marketing decisions.
Pro Tip: Follow Marketing Specialists on Twitter
Twitter is a great place to find experts who advise entrepreneurs on the latest trends. Create a personal Twitter account, start following inspiring users and hashtags, ask questions and discuss your experiences with others. You can also be part of the conversation by re-sharing valuable information you come across.
Contact Rossa when you are ready to make your next move
Free marketing tools are ideal for personal use and an important resource for small businesses and entrepreneurs. But when your startup starts growing, it is time to bring in the specialists. Rossa is a company that specializes in digital office services. As one of our tailored services, we provide experienced marketing specialists at a much lower cost than hiring an in-house graphic designer. When you are ready, contact Rossa and find out how we can assist your business in designing and implementing a brand new strategic marketing plan that will set you up for success.